Shopping at Aldi

Well hello again and welcome to any new readers to my mind numbing blog. In the village where I live we used to have a supermarket. It was part of chain called Kwik Save and latterly Somerfield. To international readers, these names will no doubt be meaningless unless you have spent some time in this septic isle.

This is something of a generalisation but you always felt like you needed a shower after you came out of the store as it was grubby and generally unfriendly. I must add that this wasn't the reaction just coming out of our local emporium but of all of the ones in these chains that I ever went into. It was very much a case of stack 'em high and sell 'em cheap.

As a customer, the staff always seemed to make you feel very unwelcome. It was almost as if you were an inconvenience in the middle of their chat about what happened in last night's soap or what the latest headline was in one of those celeb magazines that are all the rage, allegedly, in this country.

Last year Somerfield were bought out by the Cooperative who already had an established network of small supermarkets. So the site of the one in our village was bought by Aldi. Aldi are one of a number of continental European supermarket chains who sell produce cheaply, avoid big brand names and who also have for sale each week a variety of quirky items. Others of the type are Lidl and Netto. I first came across Aldi a number of years ago when a PC was advertised for about half the price that was being charged anywhere else.

These outlets don't accept credit card payments but take cash and will accept some debit cards. Essentially if you've got the money they will sell their goods to you. In the current economic times this is an exceptionally sensible approach to business.

Since the Aldi has opened here in sunny Cleckhuddersfax I have been down a number of times and have made a number of startling discoveries and revelations. Firstly none of the staff from the previous owners appear to still be there. The new staff are friendly and helpful and smile. This is also the case in the other Aldi shop that I have been into. The aisle where the weeks quirky offerings are kept is a box of delights which contains things that you wouldn't expect in most supermarkets power tools (not just small but industrial sized), skiing equipment and accessories. It is actually a good deal of fun just browsing with nobody pressurising you to make a sale.

Then when you have made your purchases you go to the till and you just put your stuff back in the trolley rather than pack it at the till. The staff are quick and efficient. If memory serves me correctly, on the one occasion I went into a Lidl store (which I won't do again because I didn't like it) the staff knew the price of everything and just entered it onto the till.

If you have an Aldi near you try it you might actually enjoy the shopping experience again. But please try not to come to my shop people are discovering the pleasures of shopping there and the aisles were actually quite busy when I last went in.